Prudence Gowns is a luxury Bridal Boutique in Exeter.

Formed in 1982, we have over 30 years of experience in helping brides to be from Devon and Cornwall to find their perfect wedding dress.

Our expert staff dedicate at least an hour and half to each and every bridal appointment as we know that choosing a wedding dress can be an overwhelming experience.

The shop offers a unique collection of Bridal Gowns, from Designers such as Stella York, Justin Alexander, Ronald Joyce, Victoria Jane, Sweetheart  to name but a few. All dresses are sourced with great thought for every bride, with a wide range of sizes and styles for all budgets to make your special day perfect.  With prices of wedding dresses from as little as £299 can you afford not to look!

Book your appointment with our expert stylist in one of our air conditioned private viewing areas by calling either store or by completing a Request an Appointment form which can be found here.

Our Store


10am – 4pm

9.00am – 5pm

Call Us On:
01392 495729


To request an appointment online with our expert stylists in one of our air conditioned private viewing areas, please fill out our form.

Meet the Team



Leanne is our Boutique Manager, she is super organised and thoroughly loves meeting all our brides to be!  Leanne is also our techno buff making sure that all our systems are kept up to her high standards!  Get ready for lots of fun  with Leanne as she truly loves to bring a fun element to her consultations!


Menswear & Bridal Stylist

Sophie is our bubbly stylist who has lots of energy and is brimming with fun.  She loves styling our brides to be and then putting her special twist on dressing their grooms!


Bridal Stylist

Meet Lana, our bridal stylist who is full of energy and vibrancy, she loves everything to do with fashion and is ready to help you find that perfect dress!